ESSENTIAL PROCESS, INC.
Noreen Ziegler, DVM, CNC
ESSENTIAL GOLD -- FREQUENTLY ASKED QUESTIONS
  1. What is Essential Gold?
  2. How does Essential Gold work?
  3. What’s in Essential Gold?
  4. What can I use Essential Gold for?
  5. Do I have to rinse Essential Gold?
  6. What makes Essential Gold different (and better) than other soaps and
    cleaners?
  7. How can Essential Gold kill bugs but not harm people?
  8. Is Essential Gold truly nontoxic?
  9. My family member has cancer. Is it safe to use Essential Gold on or
    around him/her?
  10. Will Essential Gold help eczema or other skin irritations or allergies?
  11. What would happen if my baby drank Essential Gold?
  12. I’m Multiply Chemically Sensitive (MCS).  Can Essential Gold help clean
    up my home environment and auto interior from the building materials  
    (Formica, fiberglass, plastics, paints, fabrics, etc.) that are “out-
    gassing” toxic chemicals?
  13. Can I use Essential Gold to clean automotive equipment/parts or
    machinery?
  14. Is it true that Essential Gold will remove head lice?
  15. How come Essential Gold doesn’t make a lot of “foam”? Is it really  
    cleaning?
  16. Will Essential Gold remove fish odors?
  17. I see alcohol as an ingredient on the Essential Gold label.  Will
    Essential Gold dry my skin or hair, or my child’s?
  18. Is Essential Gold an “antibacterial”?
  19. Can I use Essential Gold to clean blood and other body fluids?
  20. What does “dwell time” mean?
  21. Why doesn’t Essential Gold have any “warning” on its label?
  22. Is there anything that Essential Gold won’t clean, or that I shouldn’t use
    Essential Gold to clean?
  23. When I clean my bathroom / oven / kitchen, the fumes are so noxious
    that I have to go outside.  Is it safe to use Essential Gold in an   
    enclosed environment (like a bathroom)?
  24. I have a really tough job – can I use Essential Gold as is without adding
    water?
  25. Do I have to keep Essential Gold out of the reach of small children?
  26. Is Essential Gold really biodegradable?
  27. I read that Essential Gold can be used as a shampoo.  I use hair dye.  
    Will it take out the color?
  28. Isn’t Essential Gold expensive?  Why does it cost more than other   
    “green” cleaners?


1.  What is Essential Gold?
Essential Gold is, simply, pure soap.  But it’s not just the soap you’re used to.  
It’s soap with an attitude!  Because of its unique formula, Essential Gold
cleans better than any currently available soap, detergent or other type of
cleaner on the market.  It is an industrial strength cleaner that’s still gentle
and safe enough to use on a baby.

2.  How does Essential Gold work?
The secret to Essential Gold’s unmatched cleaning and degreasing
performance is in the size and the action of the molecules that make it up.  
Essential Gold has extremely small molecules called “colloidal micelles”.  
These micelles are so tiny and so active that they can penetrate the much
larger oil and grease molecules, and, acting like tiny jackhammers, actually
break apart those molecules into biodegradable components.  You will be
amazed to see oil and grease literally “melt away” when Essential Gold is
applied! No other soap or cleaner has “colloidal micelle” action, which is why
Essential Gold outperforms them all.

3.  What’s in Essential Gold?
Essential Gold is a proprietary, bio-based formula consisting of fatty acids,
vegetable- and plant-based enzymes and minerals, organic alcohol, coconut
oil, folic acid, and natural vanilla, mixed with de-ionized water.  All of Essential
Gold’s ingredients are found on the Food and Drug Administration’s (FDA)
“Generally Recognized as Safe” (GRAS) List.  Because of this safety factor,
NO WARNING LABEL OF ANY KIND is required to be placed on Essential
Gold by any Federal, State or municipal agency.

4.  What can I use Essential Gold for?
Quite simply, anything and everything washable. Essential Gold  is a multi-
purpose cleaner, and the applications are limited only by your imagination.  
Household cleaning (kitchen, bathroom, furniture, carpets, floors, etc.),
automotive, garage/workshop, laundry, dishes, personal care, pet care, fruit
and vegetable wash…the list goes on and on.  Essential Gold also has some
surprising and unusual uses too.  It kills many insects, mechanically removes
bacteria and viruses, kills fleas, ticks and head lice, eases the discomfort of
poison ivy/oak/sumac, is a paint/tar remover, and can be used to clean up
spills/accidents involving toxic chemicals, too.  

5.  Do I have to rinse Essential Gold?
Rinsing Essential Gold from most surfaces is not necessary, and leaving a
residue is desirable in cases where mechanical removal and suppression of
germs and viruses is a concern.  However, Essential Gold should be used in
weak dilutions and rinsed completely from any oil-based surface.  Varnished
or painted furniture, painted walls, linoleum tiles, or any object or surface that
should not be exposed to water (e.g., leather) are examples.  Also, for using
Essential Gold on fabric, carpet or upholstery stains, test clean an
inconspicuous area first to determine if Essential Gold will affect the color of
the fabric.

6.  What makes Essential Gold different (and better) than other
soaps and cleaners?
There are four questions that people should ask before buying and using any
cleaner:

    Is it absolutely safe (nontoxic)?
    Is it earth-friendly (biodegradable)?
    Does it work (industrial strength)?
    Is it versatile (multiple uses)?

Most commercially available cleaners and detergents work fine, but they are
usually highly toxic and are not biodegradable.  Many “green” cleaners are
“organic and biodegradable”, but not nontoxic.  Some are truly nontoxic, but
they don’t clean very well.  And, most cleaners have single or limited
applications.  Of all the soaps, detergents and cleaners on the market today,
only Essential Gold can give a resounding “YES” answer to all four questions.  
There’s no reason to buy any other cleaner for any other purpose!

7.  How can Essential Gold kill bugs but not harm people?
It is true that Essential Gold kills many types of insects, but it is NOT
poisonous to them.  Rather, it affects their shells (exoskeleton).  Because an
insect’s exoskeleton is composed of oil-based molecules, Essential Gold’s
colloidal micelle action has the same effect on it as it would any other oil or
grease molecule.  It dissolves it.  Because mammals are not oil-based, but
rather aqueous (water)-based, Essential Gold is absolutely harmless to
humans and animals.

8.  Is Essential Gold truly nontoxic?
Essential Gold has been laboratory tested (for VOCs, SVOCs/POMs,
Biocides, Pyrethroids, PCBs, PAHs, Organophosphates and Phthalates) and
found to be absolutely nontoxic and harmless to humans and animals.  It is so
safe that even chemically sensitive people can use it with complete
confidence and safety.

9.  My family member has cancer.  Is it safe to use Essential Gold on
or around him/her?
Essential Gold is the only cleaning product that should be used in any
situation involving cancer or any other chronic disease because of its
unrivaled cleaning ability, its non-toxicity and biodegradability, its ability to
mechanically remove germs and viruses, and its ability to denature any toxic
chemicals that may be in the immediate environment.

10.  Will Essential Gold help eczema or other skin irritations or
allergies?
For anyone with any kind of skin irritation or allergy, Essential Gold is the ONE
product to use for personal cleaning AND for cleaning clothing and linens.  
Ordinary soaps, shampoos and laundry detergents all have toxic chemicals
that leave a residue on the body or in clothing.  These residues are absorbed
by and continue to irritate the skin.  Only Essential Gold can be used without
fear of irritation or an allergic reaction, AND will remove/denature the toxins
left behind on the skin and in clothing by using commercial cleaning and
laundry products.

11.  What would happen if my baby drank Essential Gold?
In a word, nothing!  Of course, we don’t recommend drinking Essential Gold,
but the fact is that it is so safe, it is harmless regardless of amount that may
be ingested.  The most serious aftereffect of drinking a large amount of
Essential Gold would occur if one had just also eaten a particularly oily or
greasy food (such as French Fries).  In such a case, due to the emulsification
of the oils by the Essential Gold, a person might develop a mild case of
diarrhea.  Some people even use Essential Gold for brushing their teeth or as
a mouthwash!  It is actually safer than many commercially available
toothpastes (many of which have a poison warning label on them in case of
accidental ingestion!)

12.  I’m Multiply Chemically Sensitive (MCS).  Can Essential Gold help
clean up my home environment and auto interior from the  building
materials (Formica, fiberglass, plastics, paints, fabrics,
etc.) that are “out-gassing” toxic chemicals?
Yes!!  Essential Gold actually denatures toxins and drastically reduces the
out-gassed emissions of these substances.

13.  Can I use Essential Gold to clean automotive equipment/parts or
machinery?
Absolutely!  Essential Gold is the best degreaser on the planet.  Just keep
away from any parts that shouldn’t be exposed to water (electrical parts or
equipment), and be sure to rinse and dry thoroughly to prevent rust or
corrosion.

14.  Is it true that Essential Gold will remove head lice?
Yes!  Unlike the currently available prescription head lice preparations (which
are so highly toxic that they should not be used more than twice in a
LIFETIME!), Essential Gold will kill head lice and dissolve the “cement” that
glues the nits (eggs) to the hair shaft.  And, it will do this with NO toxic effect.  
The specific procedure to treat head lice is found in our user guide.

15.  How come Essential Gold doesn’t make a lot of “foam”? Is it
really cleaning?
Essential Gold is a “low sudsing/foaming” formula.  But don’t let that fool you!  
Even without the suds, Essential Gold is still cleaning more effectively than
other products that produce lots more foam.  Colloidal micelles don’t need to
“show off” their strength, they just clean like invisible “scrub brushes”.  

16.  Will Essential Gold remove fish odors?
Essential Gold is one of the best de-odorizers (of any kind of odor) available
anywhere because of its ability to denature organic chemicals.

17.  I see alcohol as an ingredient on the Essential Gold label.  Will
Essential Gold dry my skin or hair, or my child’s?
Organic alcohol is used in the Essential Gold manufacturing process to
catalyze the soap making reaction.  However, most, if not all of the alcohol
evaporates before bottling.  So, Essential Gold is not only “non-drying”, but,
with its coconut oil, is actually moisturizing to skin and hair.

18.  Is Essential Gold an “antibacterial”?
Essential Gold has been laboratory tested and shown to kill bacteria such as
E. Coli and Salmonella even at concentrations of 30 parts water to 1 part
Essential Gold!  However, FDA regulations require that any product labeled
as an “antibacterial” must, by law, contain a registered pesticide, which is a
toxic chemical.  In order to maintain absolute non-toxicity, we won’t add any
toxic chemicals of any kind to Essential Gold just to be able to put
“antibacterial” on the label.  But, Essential Gold, as is, is just as effective as
most commercially available antibacterials…and is still perfectly safe!

19.  Can I use Essential Gold to clean blood and other body fluids?
Because Essential Gold dissolves organic substances so well, and removes
germs and viruses, it is an excellent choice to clean blood and/or other body
fluids.

20.  What does “dwell time” mean?
“Dwell time” is simply the amount of time Essential Gold is allowed to “sit” on a
surface after it is applied and before it is wiped or scrubbed off.  The longer
the dwell time, the more time the colloidal micelles have to work their “magic”
in dissolving oil, grease and dirt.

21.  Why doesn’t Essential Gold have any “warning” on its label?
Because all of Essential Gold’s ingredients are on the Food and Drug
Administration’s GRAS (“Generally Recognized as Safe”) List, and it is totally
nontoxic, no warning label of any kind is required by any Federal, State or
Municipal agency.

22.  Is there anything that Essential Gold won’t clean, or that I
shouldn’t use Essential Gold to clean?
Essential Gold™ can be used to clean anything washable with water.

23.  When I clean my bathroom / oven / kitchen, the fumes are so
noxious that I have to go outside.  Is it safe to use Essential Gold in
an enclosed environment (like a bathroom)?
Essential Gold is the only cleaner tough enough to get bathrooms and ovens
sparkling clean and yet safe enough to use in an enclosed environment.  You
can breathe easy, without any more need to “open windows” or “insure proper
ventilation”.

24.  I have a really tough job – can I use Essential Gold as is without
adding water?
No.  Essential Gold will not work effectively unless you add water (aside from
stripping oil base paint from furniture or walls).  Essential Gold’s colloidal
micelles require water to be active.  Each colloidal micelle particle is
hydrophilic (attracts water) on one end and hydrophobic (repels water) on the
other end.  The hydrophobic ends cluster together with those of other
particles to form a negatively charged core.  The hydrophilic end extends to
capture water molecules and is positively charged.  This combination forms a
very strange molecule that looks much like a sea urchin with little spheres on
its spikes.  When water is added, these strangely appearing molecules start to
move, and with a little agitation (brushing or scrubbing) they get moving pretty
quickly, breaking down and cleaning up anything in their way.  The more
water you add, the more active they become.

25.  Do I have to keep Essential Gold out of the reach of small
children?
Unlike other cleaners, even most of the “green” cleaners that can be bought
in health food stores, there is NO warning on Essential Gold to keep it out of
the reach of children.  It is absolutely and perfectly safe and harmless to
humans of any age, even if it is ingested, inhaled, or absorbed through the
skin.

26.  Is Essential Gold really biodegradable?
Essential Gold has been laboratory tested for biodegradability and has been
certified to be completely biodegradable in 30 days or less.

27.  I read that Essential Gold can be used as a shampoo.  I use hair
dye.  Will it take out the color?
While Essential Gold is an excellent shampoo for oily, dry or normal hair, it will
take out hair coloring.  Cosmetologists love to use it on their uniforms to get
out spilled hair dye and other chemical stains, Essential Gold is also excellent
for removing food stains as well.

28.  Isn’t Essential Gold expensive?  Why does it cost more than
other “green” cleaners?
Essential Gold is manufactured from the finest ingredients available, most of
which are known in the industry as “exotics”.  They are so called because they
are not produced in quantities large enough for them to be as inexpensive as
other, more commonly available raw materials used for soap making.  So, the
manufacturing cost of raw materials for Essential Gold is higher than that for
other comparable products, toxic or nontoxic.  Although Essential Gold may
seem pricey at first glance, it actually is less expensive to use than most other
comparable cleaners.  Also, and more importantly, using Essential Gold
regularly instead of toxic alternatives reaps many long-term savings and
benefits.

Let’s talk price first.  Pricey?  Essential Gold is designed as an “all-purpose”
cleaner.  It can be used to replace virtually every other cleaning product of
any kind in your home, garage, workplace or school.  Even at the suggested
retail price of $78 per gallon (our sale price is $76.50 per gallon), Essential
Gold diluted to the “standard” 5:1 solution yields 6 gallons of ready to use
formula for all-purpose cleaning.  This works out to a mere ten cents per
ounce, comparable to most other well-known, store bought brands.  Further,
most cleaning jobs can be effectively done with much more dilute solutions,
bringing the average per ounce cost even lower.  For example, when you
make your own window cleaner from concentrate the cost is a little more than
1 penny per ounce.  That means a 16 oz bottle of window cleaner costs only
about a quarter.

You get what you pay for.  Essential Gold cleans better than any other
comparable product, nontoxic, biodegradable, or toxic.  If you buy something
that doesn’t work as well as you need it to, it doesn’t really matter how
inexpensive it was – it was a waste and potentially caused damage to you,
your family or the environment.  Essential Gold may seem to cost more, but it
will meet or exceed your expectations for performance.  And, ask yourself: is
continuing to expose yourself and your family to toxic chemicals worth saving
a few dollars a month?  

Green is beautiful!  Perhaps even more importantly, Essential Gold pays the
“green dividend” in long-term benefits.  By using Essential Gold for all your
household cleaning jobs (replacing ALL the toxic products you’ve been using
up to now), you are making your home environment as healthful as it possibly
can be, whether you are actively cleaning or not.  Regular use of Essential
Gold will eliminate your and your family’s exposure to toxic chemicals and may
reduce toxin-related illnesses and conditions, including respiratory difficulties,
colds and flus, allergies, and chronic conditions that arise at least partially as
a result of long-term exposure to toxic chemicals.  That means fewer “sick
days” for you and your kids, along with reducing all the costs (financial,
emotional, physical, and lost time) resulting from being sick.

Convenience.  Instead of buying one or more different products for each
household job you need to do (soaps, shampoos, all-purpose cleaners, floor
cleaners, glass cleaners, laundry detergent, dish detergent, bathroom
cleaner, degreasers, etc.), Essential Gold is the one product that replaces
ALL of these, and probably outperforms them too.  One bottle of Essential
Gold does it all.

Washing laundry with Essential Gold instead of detergents cleans clothes
more completely, eliminates toxic residue that may cause skin irritations or
allergies, and will not break down the fabrics of your clothes like detergents.  
Plus, you can wash in cold water (more green points).  Your clothing will be
cleaner, fresher, and last longer!

Then there are the environmental benefits.  Because it is totally
biodegradable and toxin-free, the brown water “runoff” from Essential Gold
has one of the lowest environmental impacts of any product on the market.  
Using Essential Gold is doing your part to improve the environment for all of
us.

Our government is continually putting us on the alert for possible
biological/chemical attacks.   Having Essential Gold on hand should be part of
everyone’s “readiness kit”.  It is the choice for decontamination of potential
terrorist biological or chemical agents.

So, for all that you are getting when you buy and use Essential Gold, the price
tag is actually quite reasonable.  Anyone who has used Essential Gold and
has experienced all that it can do, and how well and how safely it does it, is
convinced that Essential Gold is a bargain.